Supporting the development of talent for a better future
Sport is a catalyst that uplifts the body and soul. The purpose of sport is to provide a positive avenue for healthy living and active social interaction between people. Giflo is passionate about rugby and supports the sport through sponsorships. The company believes strongly in the development of youth through the inherent values of this popular team sport.
In the town where its head office is situated, Giflo is inspired by the annual derby week between Paarl Gimnasium and Girls and Boys High. School rugby is therefore the ideal sport sponsorship activity for Giflo. Supporting school rugby means continuous positive brand association and a commitment to strong partnerships with sponsored high schools.
Paarl Gimnasium is a well-known high school that has produced some of South Africa’s top rugby players including Schalk Burger, Jean De Villiers, Marius Joubert, Handré Pollard and De Wet Barry.
As part of the company’s purpose to serve the communities in which it operates, Giflo is a proud sponsor of the Paarl Gimnasium 1st rugby team.
In addition Giflo also sponsors the Afrikaans Hoër Seunskool 1st rugby team in Pretoria.
Affies is one of the most well-known rugby schools in the country, regularly placing at the top of school rugby leagues. This prestigious school celebrates its centenary year in 2020.
In addition to developing with purpose, Giflo also recognises its role in society at large. To give back to the community in which it operates, Giflo has chosen to work with Community Keepers, a charitable organisation based in Stellenbosch that aims to improve the social and emotional well-being of learners by creating supportive school communities where learning and development can prosper.
In keeping with its positioning that there is strength in partnerships, Giflo has develop a long-standing partnership with Community Keepers in the area of corporate social responsibility and commitment.
A South African reality is that many children come to school with social and emotional baggage, which is caused by individual, family and community circumstances. This baggage hampers their ability to optimally utilise the educational opportunities being offered at schools.
In order to lighten the weight of this baggage, Community Keepers follow a multifaceted approach, providing a therapeutic support service to both the learners and educators. Furthermore, this charitable organisation provides support to the parents and educators in the child’s life, helping them develop the needed knowledge and skills.
Community Keepers is different from most community initiatives because its services are provided by qualified professionals including counsellors, psychologists and social workers. All school-based services are implemented in partnership with learners, educators and parents or guardians to ensure activities are relevant to the community. All role-players are equipped to participate and maintain programmes for the long term. This includes professional support and development programmes for learners and educators, as well as various parenting initiatives.
By caring for the social and emotional well-being of learners, Community Keepers also contribute towards their educational development in a bid to address poverty and reduce inequality in South Africa.
Find out more by visiting the Community Keepers website.